Senior Business Analyst- E Commerce Transformation

Team Overview:  

The E-Commerce Program Transformation Team is a new function which has been established eight months ago within the commercial function of the Pharma organization.  

Our mission is to deliver exceptional value in healthcare e-commerce by expertly managing large-scale transformation programs. We aim to identify growth opportunities, optimize top-of-funnel strategies, and streamline internal operations, ensuring efficient, effective, and scalable solutions that enhance customer experience and drive business success.  

Position Overview: 

We are seeking a highly experienced and strategic Senior Business Analyst to lead and support e-commerce transformation initiatives within our organization, from Growth & Strategy Design team. This role will be pivotal in driving digital innovation, enhancing customer experiences, and optimizing e-commerce processes. The ideal candidate will possess experience in working in large multinational organizations and will play a key role in translating complex data into actionable insights that drive business decisions. Strong analytical, technical, stakeholder management skills, coupled with experience in technology/ pharmaceutical industry will set the candidates up for success.  The successful candidate will report into Digital Strategy Manager within the E-Commerce transformation team. 

Key Responsibilities (What is expected of you and others at this level): 

1. E-commerce Strategy Development: 

• Work with the Digital Strategy Manager to devise short term & long-term strategies, that focus on the growth of e-commerce business and enhance the customer experience 

• Collaborate with business leaders to define and refine e-commerce product enhancement initiatives that align with organizational goals.   

• Analyze market trends, customer behaviors, and competitor activities to identify opportunities for innovation and improvement.   

• (Preferred) is not hesitant to challenge the status quo with disruptive ideas that improve the standards of the e-commerce experience  

2. Business Requirements Gathering:  

• Work closely with cross-functional teams to gather, elicit, document, and prioritize business, user & product requirements.   

• Translate customer anecdotes, competitive insights, and business needs into product enhancement opportunities, through comprehensive and articulative business cases/ business brief documents.   

3. Data Analysis & Insights:  

•  Leverage data analytics to evaluate the performance of e-commerce platforms and marketing campaigns.   

• Develop & deliver reports, dashboards and visualizations that clearly communicate insights into both technical and non-technical stakeholders 

• Provide actionable insights to drive decision-making and continuous improvement.   

• Track KPIs, business performance metrics and tends over time, ensuring that leadership has the data needed to make informed decisions.  

4. Process Improvement & Optimization:   

• Identify and recommend improvements to existing data acquisition & distribution processes, platforms, and systems to enhance operational efficiency and our ability to listen the voice of our customers.  

5.  Initiative Leadership & Delivery: 

• Own the end-to-end scope of a strategic initiative, by advocating for change and acting as a liaison between business units, Product & IT teams, and operations to ensure alignment and successful delivery.   

• Partner with the program teams to monitor initiative progress, resolve issues, and provide updates to stakeholders.   

• Support organizational change management teams in preparing documentation and in conducting user training sessions.   

Qualifications:  

 Education:  

• Bachelor's degree in business Analytics, Information Technology, or a related field; Master’s degree in a relevant field is preferred.   

Experience:  

• 5-8 years of experience in business/data analysis, with at least 2 years focused on e-commerce transformation in the technology or pharmaceutical industries preferred

• Proven track record of leading large scale, complex e-commerce projects, preferably in global or highly regulated environments.   

• Experienced in identifying opportunities for product enhancement through data trends or health metrics, and committed to perform relevant research & analytics to build a convincing business case(s) 

• Proven track record in mobilizing stakeholders and obtaining consensus to get the proposed change prioritized through these business cases. 

Technical Skills: 

• Proficiency in data analytics, business intelligence and machine learning tools, preferably in e-commerce platforms. (for e.g.: Coveo analytics, Adobe analytics, SQL, Tableau etc.) 

• Strong understanding of tech/ e-commerce products, for e.g.: APIs, integrations, and digital marketing tools etc.  

• Proficiency in Microsoft suite tools, especially MS Excel, PowerPoint and Word.