Digital Strategy Manager- E-Commerce Transformation

Team Overview:  

Our mission is to deliver exceptional value in healthcare e-commerce by expertly managing large-scale transformation programs. We aim to identify growth opportunities, optimize top-of-funnel strategies, and streamline internal operations, ensuring efficient, effective, and scalable solutions that enhance customer experience and drive business success.  

The current team is structured into the following three pillars;   

Growth & Strategy Design (Top line impact, eCom. Transformation work): Development of and implementation of strategic plans based on internal, market and competitive analysis insights and the identification of and driving growth opportunities.   

Position Overview: 

We are seeking an experienced and forward-thinking Digital Strategy Manager to lead the strategic direction and execution of B-2-B e-commerce transformation initiatives. This role is ideal for someone with a proven track record in e-commerce website design and development, combined with a strong strategic business mindset. The ideal candidate will bring expertise in leveraging digital platforms to drive growth, customer engagement, and operational excellence within the technology or pharmaceutical industries.  This is a pivotal role requiring someone who can think strategically and execute tactically to deliver measurable results, within the first pillar. 

Key Responsibilities: 

1. Strategic Leadership:   

• Define and execute the digital strategy for b2b e-commerce platform to drive customer acquisition, retention, and revenue growth.    

• Conduct market research to identify trends, customer pain points, and competitor opportunities in the B2B e-commerce space and recommend innovative approaches to enhance customer experiences and business outcomes.   

• Define and track KPIs to measure the effectiveness of growth initiatives and e-commerce strategies.   

2. E-commerce Website Design & Development:  

• Collaborate with cross-functional teams to enhance the B2B e-commerce platform's functionality and user experience (UX).   

• Implement conversion rate optimization (CRO) strategies to improve customer journeys and checkout processes.   

• Work with IT teams to incorporate emerging technologies, such as AI-driven personalization and predictive analytics.   

• Collaborate with UX/UI designers, developers, and business teams to deliver a seamless, customer-centric digital experience.   

3. Business Analysis & Strategic Planning: 

• Conduct competitive analysis, market research, and customer behavior studies to inform digital strategies.   

• Translate business needs into actionable roadmaps and initiatives, balancing short-term priorities with long-term vision.   

• Work with cross-functional teams to align digital strategy with broader organizational goals.   

4. Project Management & Execution:   

• Lead and drive cross-functional teams to deliver digital transformation projects on time and within budget.   

• Establish KPIs and metrics to monitor the performance and success of e-commerce initiatives.   

• Coordinate with IT, marketing, and operations teams to ensure smooth execution of digital projects.   

5. Customer Experience Optimization:   

• Continuously improve the e-commerce experience by leveraging customer insights and analytics.   

• Leverage CRM and marketing automation tools to nurture leads and deliver personalized experiences.   

• Analyze customer data and feedback to create targeted retention programs and loyalty initiatives.   

• Implement personalization strategies, advanced search functionalities, and streamlined checkout processes to boost conversion rates.   

• Drive omnichannel integration for a consistent customer experience across platforms.   

6. Stakeholder Engagement & Communication:   

• Act as the primary point of contact for key stakeholders, ensuring alignment on goals, priorities, and project outcomes.   

• Deliver presentations and updates to senior leadership, providing insights and recommendations to drive decision-making.   

Qualifications:   

Education:  

• Bachelor's degree in business, Product Design, Digital Marketing, Information Technology, or a related field preferred; Master’s degree is a plus.   

Experience:   

• 5-8 years of experience in digital strategy, product design, or e-commerce growth, preferably in a B2B environment with a strong focus on transformation preferred. 

• Experience in e-commerce website design, development, and optimization, ideally within the technology or pharmaceutical sectors.   

• Proven success in leading large-scale digital transformation projects.   

• Experience working in a growth relevant area, such as onboarding, implementation/ feature adoption, user Acquisition 

• Familiarity with product experimentation & Experience fostering collaboration with multiple product teams.

• Proficiency in design tools (e.g.: Figma, Lucid, Sketch) and analytics platforms (e.g.: Adobe Analytics, Power BI, Tableau).