Director, Product Marketing - Pharmaceutical

The Nuclear & Precision Health Solutions division is committed to improving the lives of patients by applying more than 40 years of experience and expertise in nuclear and precision health. The business provides radiopharmaceutical development, manufacturing, preparation, market access, and business solutions across the care delivery continuum from origin to patient administration. As the only national source for both SPECT and PET radiopharmaceuticals with the largest network of 130 pharmacies and 30 cyclotron facilities, we can reach 95% of U.S. hospitals within three hours. We give customers the support they need in regulatory compliance, reimbursement, continuing education, information management and other crucial areas, so they can focus on their patients.

The Director of Product Marketing - Radiopharmaceuticals is responsible for lifecycle management of the product portfolio (40+ products), including MPI, FDG, Lymphoseek® and CORE radiopharmaceuticals. Key responsibilities include developing and executing comprehensive marketing strategies; evaluating product performance and making recommendations to drive revenue and OE; managing commercialization activities such as positioning, promotion and sales enablement; executing market research to inform strategy; and managing and developing 2 direct reports.

Accountabilities

  • Perform market research and gather customer insights and internal feedback on new and existing products.
  • Develop and execute marketing strategies to drive organizational profitability (revenue, OE, share)
  • Differentiate product offering versus competition to drive price premium and customer loyalty.
  • Collaborate with support functions (e.g. marketing communications, sales, operations, manufacturing, training, finance, and quality and regulatory) in the development and execution of marketing strategies.
  • Monitor, evaluate and measure the success of marketing strategies, programs, and campaigns.
  • Manage product commercialization activities such as positioning, promotion (campaigns, tradeshows), and sales enablement (sales training, tools, national & regional meetings).
  • Monitor competitive intelligence and develop counter-competition strategies to address competitive threats
  • Evaluate new business development opportunities, respond to RFPs and create commercialization plan recommendations
  • Collaborate with training to achieve learning objectives with sales teams
  • Develop and manage project plans to complete work on time and on budget
  • Negotiate with and manage relationships with outside vendors
  • Coach, counsel, manage and develop direct reports
  • Champion and lead change initiatives

Qualifications

  • 5-7 years of healthcare marketing/brand/product management experience
  • 5-7 years of working with sales and business development to achieve revenue objectives
  • 3-5 years people management
  • 3-5 years of leading marketing strategy development and execution
  • 2-3 years in sales, sales management and/or business development role
  • Strategic marketing background (product launch, market opportunity sizing, 4 Ps)
  • Strong financial and analytical skills
  • Polished presentation skills; ability to create PowerPoint presentations to articulate business recommendations
  • Agency management experience
  • Thorough knowledge of business development practices and procedures
  • Excellent project management of large complex projects
  • Strong, collaborative leadership skills and experience working in a “matrixed” environment 
  • Experience managing market research projects

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Cardinal Health is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, ancestry, age, physical or mental disability, sex, sexual orientation, gender identity/expression, pregnancy, veteran status, marital status, creed, status with regard to public assistance, genetic status or any other status protected by federal, state or local law.