Marketing Manager

Product Manager, Product & Solutions Marketing, Nutritional Delivery, Non Acute  

Marketing assesses customer needs, market conditions and competition to inform business strategy. This function implements the business strategy by developing and commercializing products and services and managing them throughout their full life cycles. Product & Solutions Marketing defines marketing strategies and manages products and services throughout their life cycles to meet and exceed revenue and profitability objectives. This family identifies customer needs and conducts market research to inform marketing strategies and offerings. This family also defines pricing, positioning, promotion, branding and distribution to drive customer loyalty, sales growth and improved profitability.

Our Nutritional Delivery business supports patients across the care continuum in the US.  We need a product manager to support our non-acute business and share our passion for helping enteral fed patients stay nourished whether at home or in a long term care facility. 

Accountabilities

  • Become a product expert for all elements of the portfolio used in the non-acute space including capital and disposables

  • Understand the complexities of non acute landscapes including competitive bidding, patient discharge out of the hospital, risk and impact of patient readmission…etc.

  • Understand end customer clinical practice & patient needs as well as US market trends

  • Demonstrate strong financial acumen and P&L management.  

  • Develop strong relationships to collaborate cross functionally including but not limited to Sales, Global Product Management, Finance, Customer Engagement, Medical/Clinical Affairs, Asset Operations, Strategic Pricing, Legal & R&D

  • Manage the day to day business needs and field support to meet annual revenue goals

  • Create pricing, promotional tactics and strategies to achieve business objectives and optimize product profitability

  • Develop strategies to support feed/flush technology for the non acute space

  • Collaborate with acute market counterpart to successfully execute the market shift to newly designed enteral connection, ENFit, across the care continuum

  • Deliver regional forecasting to inform demand planning and global marketing

  • Engage with key opinion leaders, customers, and patient advocacy groups to build strong industry relationships with particular focus on tradeshows and conference opportunities

  • Communicate promptly and consistently with the sales team to be the voice of the business, inform on all critical inventory needs, strategies, pricing changes.

  • Collaborate with Sales Training teams to cultivate content and deliver effective training sessions to sales classes

  • Demonstrate knowledge of marketing disciplines and concepts necessary for building marketing plans and identifies the appropriate channels to market.

Qualifications

  • Bachelor’s degree in related field, or equivalent work experience

  • 3+ years’ experience in related field, preferred

  • Ability to travel 20-30% of the time domestically

  • Proficient with Microsoft Office products including: Word, Excel, and PowerPoint

  • Tenacity and willingness to roll up your sleeves and work quickly

  • Courage to own decision making and take the lead in a fast paced environment

  • Ability to operate both independently and as a team player in execution of short and long term projects

  • Ability to problem solve and think creatively

  • Capable of multitasking and prioritization to deliver on business commitments  

  • Excellent communication and presentation skills

  • Contribute positively to team culture

What is expected of you and others at this level

  • Applies comprehensive knowledge and a thorough understanding of concepts, principles, and technical capabilities to perform varied tasks and projects

  • May contribute to the development of policies and procedures

  • Works on complex projects of large scope

  • Develops technical solutions to a wide range of difficult problems. Solutions are innovative and consistent with organization objectives

  • Completes work independently receives general guidance on new projects

  • Work reviewed for purpose of meeting objectives

  • May act as a mentor to less experienced colleagues

Cardinal Health is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, ancestry, age, physical or mental disability, sex, sexual orientation, gender identity/expression, pregnancy, veteran status, marital status, creed, status with regard to public assistance, genetic status or any other status protected by federal, state or local law.