What Marketing contributes to Cardinal Health/The Harvard Drug Group
Marketing is responsible for assessing customer needs, market conditions and competition to inform business strategy. Marketing implements the strategy through developing, commercializing and monitoring the appropriate products and services. -- Product or Services Marketing is responsible for defining the product/service and market strategy and life cycle management including customer need identification, market research, product or service offering, pricing, positioning, promotion, branding and distribution to drive customer loyalty, sales growth and improved profitability.
The marketing communications specialist helps serve as the "voice of the organization" to the outside world, advancing the business’ interests and presenting it in the best possible light.
The specialist with will help support the creation of communications programs that effectively describe and promote the organization and its products including graphics, brochures, company or product fact sheets, logos, or other promotional products
Write, edit and proofread copy for advertising, website, brochures, email campaigns, social media, and other copy both independently and in collaboration with senior leadership, marketing team members and other internal staff
Working collaboratively with the various business functions to help monitor, analyze and track communications plans, content production and overall program effectiveness
Support activities related to posting content via Major Pharmaceuticals website
Regularly monitor content and make needed changes to support new product launches and various programs and services
Develop social media utilization strategy (LinkedIn, Facebook, etc.)
Supports Major Pharmaceuticals in convention management initiatives
Owns the onsite convention management planning and logistics process
Development of lead generation and follow up/tracking tools
Assist with copy, messaging, and positioning statements for conferences and events
Work with various team members on the development of sponsorship advertisements, targeted messaging, customer engagement activities and relevant promotional material distribution and management
Work with Graphic Designer to aid in development of marketing concepts and translate them into easy-to-understand, powerful visual presentations for all distribution channels.
Research and recommend images that align with developed content from stock photography sources.
Assist graphic designer with designing and developing templates for web, email and other channels
Support graphic designer to incorporate graphics into materials and re-size images.
Perform quarterly audit of all communications and collaborate with team members to revise as needed
Ensure that internal and external communications are consistent with Major’s brand and value proposition messaging guidelines.
Organize and maintain all content for print and online materials.
Acts as liaison between Cardinal Business Communications, Creative Services and other departments
Exhibits an ability to translate market and customer needs into clearly defined goals, objectives, strategies, and tactics to drive sales & profitability for the business. Accountable for gaining and driving cross functional support from all stakeholders (R&D, finance, sales, etc.) involved in the management of the portfolio.
Identifies and remains current on market trends. Determines product/service lifecycle implications and makes recommendations to maintain market competitiveness and to achieve sustainable economic success.
Understands methods available to execute primary research (VOC) that are necessary to drive portfolio/ product decisions. Can identify market opportunities through VOC/secondary research and takes action by implementing and managing solutions that meet customer needs.
Demonstrates basic knowledge of marketing disciplines and concepts necessary for building a business & marketing plan; this includes identifying the appropriate channels to market. Has the ability to understand market trends and competitive positioning and can establish and/or adjust the product/service offering. (pricing, etc.).
Demonstrates strong financial acumen and logical decision making in the general business environment.Understands and can demonstrate sound thought processes as it relates to pricing, deal structure and assessing financial implications.
Works effectively across cross functional groups including but not limited to IT, communications, operations, and sales.
Bachelor’s degree in related field, or equivalent work experience
2+ years experience in related field
What is expected of you at this level:
Applies working knowledge in the application of concepts, principles, and technical capabilities to perform varied tasks
Works on projects of moderate scope and complexity
Identifies possible solutions to a variety of technical problems and takes actions to resolve
Applies judgment within defined parameters
Receives general guidance; may receive more detailed instruction on new projects
Work reviewed for sound reasoning and accuracy
Cardinal Health is an Equal Opportunity/Affirmative Action employer.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex,
sexual orientation, gender identity, national origin, disability, or protected veteran status.
To apply, your internet browser must be Internet Explorer Version 9 or above, FireFox, Safari or Chrome.
If your current browser is Internet Explorer 8 or below, please upgrade your browser before applying
The most satisfying aspect of my work is when I can figure out a way to lower our product costs through cost analysis or find competitive advantages through market research that will help our sales teams. The best aspects of the environment are the teamwork and winning spirit that help drive the business forward. David, Product/Market Senior Specialist