What Product or Services Marketing contributes to Cardinal Health
Product Marketing applies the full range of marketing disciplines to drive integrated commercial marketing plans that result in customer acquisition, loyalty, sales growth and improved profitability.
Exhibits an ability to translate market and customer needs into clearly defined goals, objectives, strategies, and tactics to drive sales & profitability for the business. Accountable for gaining and driving cross functional support from all stakeholders
Identifies and remains current on market trends. Determines product/service lifecycle implications and makes recommendations to maintain market competitiveness and to achieve sustainable economic success.
Understands methods available to execute primary research (VOC) that are necessary to drive portfolio/ product decisions. Identifies marketing opportunities through VOC/secondary research and takes action by implementing and managing solutions
Demonstrates knowledge of marketing disciplines and concepts necessary for building business & omni-channel marketing plans and identifies the appropriate channels to market
Demonstrates strong financial acumen and logical decision making in the general business environment. Understands and can demonstrate sound thought processes as it relates to pricing, deal structure and assessing financial implications.
Demonstrates strong working knowledge of products and is a strong advocate of the brand
Assesses the landscape and leverages segmentation to focus sales and marketing efforts on the best audiences and opportunities
Works effectively across cross functional groups including but not limited to communications, operations, and sales.
What is expected of you and others at this level
Applies advanced knowledge and understanding of concepts, principles, and technical capabilities to manage a wide variety of projects
Participates in the development of policies and procedures to achieve specific goals
Recommends new practices, processes, metrics, or models
Works on or may lead complex projects of large scope
Projects may have significant and long-term impact
Provides solutions which may set precedent
Independently determines method for completion of new projects
Receives guidance on overall project objectives
Provide leadership to entry level and experienced professional staff. Acts as a mentor to less experienced colleagues
Leverage strong communication and training skills to drive adherence to recommend best practices
Utilize excellent speaking and writing skills
Bachelors degree in related field, or equivalent work experience, preferred.
8+ years experience in related field, preferred.
Prior supervisory experience, preferred.
Define market strategy with a product management approach
Create compelling marketing programs that support strategic initiatives as to drive revenue/sales, generate leads, and improve brand awareness
Gather and evaluate data analytics in order to update management and recommend areas of improvement for the end-to-end customer experience
Research market trends and competitive positioning and establish and/or adjust the product or service offering
Drive cross functional support from all stakeholders
Collaborate with internal teams to achieve desired results
Cardinal Health is an Equal Opportunity/Affirmative Action employer.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex,
sexual orientation, gender identity, national origin, disability, or protected veteran status.
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The most satisfying aspect of my work is when I can figure out a way to lower our product costs through cost analysis or find competitive advantages through market research that will help our sales teams. The best aspects of the environment are the teamwork and winning spirit that help drive the business forward. David, Product/Market Senior Specialist