Job Number: 20021363

Location: Dublin, OH

Date Posted: 10-21-2017

Job Title: Manager, Medical Products Brand Strategy & Management

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What Brand Strategy & Mgmt contributes to Cardinal Health

Brand Strategy and Management is responsible for leading efforts focused on increasing the value of Cardinal Health brands. This includes defining and implementing brand strategy, providing brand-related consultation, managing various brand assets and resources, and educating employees and external partners to ensure maximum brand consistency.

  • Demonstrates solid understanding of brand strategy and principles of brand and marketing management.
  • Possesses strong interpersonal, communication and presentation skills. Is able to clearly communicate and defend ideas that may be unpopular.
  • Demonstrates experience working within an established brand identity system.
  • Counsels and collaborates with internal and external stakeholders to execute brand strategies and plans that meet both company and business objectives.
  • Prioritizes tasks and projects according to business needs and tight deadlines.
  • Collaborates effectively with Centers of Excellence to ensure that all brand-related efforts support the Cardinal Health company brand strategy.

Accountabilities in this role
The Medical Products Brand Strategy Manager develops and works with a team to implement and integrate the product brand strategy for Cardinal Health owned and acquired brands. The job requires strategic insight, individual and collaborative leadership and a highly developed set of marketing skills that will successfully translate into improved sales, market share, profits and brand equity, while successfully influencing multiple stakeholders, at varying levels.

Brand Strategy – Development and Integration

  • Establishes product brand strategy and positioning for Cardinal Health owned brands
  • Defines product brand strategy for acquired company/brand portfolio
  • Develops plan and budget for product brand integration activities
  • Executes brand transition activities
  • Manages day to day relationship with agencies and acts as primary liaison to execute brand strategy activities (including labeling and packaging)
  • Sets and implements product naming and trademark strategies
  • Partners with Communications team to build and implement change management communications strategies and plans
  • Conducts internal brand education and socializes brand strategy to gain buy-in

Qualifications

  • Bachelors degree in related field, or equivalent work experience, preferred.
  • 8+ years experience in related field, preferred.
  • 5-8 years of experience in related field, preferred.
  • Experience in one of the following required: Marketing, healthcare, agency, Consumer Packaged Goods (CPG) and/or retail
  • Previous project management required

What is expected of you and others at this level

  • Applies advanced knowledge and understanding of concepts, principles, and technical capabilities to manage a wide variety of projects
  • Participates in the development of policies and procedures to achieve specific goals
  • Recommends new practices, processes, metrics, or models
  • Works on or may lead complex projects of large scope
  • Projects may have significant and long-term impact
  • Provides solutions which may set precedent
  • Independently determines method for completion of new projects
  • Receives guidance on overall project objectives
  • Acts as a mentor to less experienced colleagues

Cardinal Health is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.


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Meet David

The most satisfying aspect of my work is when I can figure out a way to lower our product costs through cost analysis or find competitive advantages through market research that will help our sales teams. The best aspects of the environment are the teamwork and winning spirit that help drive the business forward.
David, Product/Market Senior Specialist