What Brand Strategy & Mgmt contributes to Cardinal Health
Brand Strategy and Management is responsible for leading efforts focused on increasing the value of Cardinal Health brands. This includes defining and implementing brand strategy, providing brand-related consultation, managing various brand assets and resources, and educating employees and external partners to ensure maximum brand consistency.
Demonstrates solid understanding of brand strategy and principles of brand and marketing management.
Possesses strong interpersonal, communication and presentation skills. Is able to clearly communicate and defend ideas that may be unpopular.
Demonstrates experience working within an established brand identity system.
Counsels and collaborates with internal and external stakeholders to execute brand strategies and plans that meet both company and business objectives.
Prioritizes tasks and projects according to business needs and tight deadlines.
Collaborates effectively with Centers of Excellence to ensure that all brand-related efforts support the Cardinal Health company brand strategy.
Accountabilities in this role The Medical Products Brand Strategy Manager develops and works with a team to implement and integrate the product brand strategy for Cardinal Health owned and acquired brands. The job requires strategic insight, individual and collaborative leadership and a highly developed set of marketing skills that will successfully translate into improved sales, market share, profits and brand equity, while successfully influencing multiple stakeholders, at varying levels.
Brand Strategy – Development and Integration
Establishes product brand strategy and positioning for Cardinal Health owned brands
Defines product brand strategy for acquired company/brand portfolio
Develops plan and budget for product brand integration activities
Executes brand transition activities
Manages day to day relationship with agencies and acts as primary liaison to execute brand strategy activities (including labeling and packaging)
Sets and implements product naming and trademark strategies
Partners with Communications team to build and implement change management communications strategies and plans
Conducts internal brand education and socializes brand strategy to gain buy-in
Bachelors degree in related field, or equivalent work experience, preferred.
8+ years experience in related field, preferred.
5-8 years of experience in related field, preferred.
Experience in one of the following required: Marketing, healthcare, agency, Consumer Packaged Goods (CPG) and/or retail
Previous project management required
What is expected of you and others at this level
Applies advanced knowledge and understanding of concepts, principles, and technical capabilities to manage a wide variety of projects
Participates in the development of policies and procedures to achieve specific goals
Recommends new practices, processes, metrics, or models
Works on or may lead complex projects of large scope
Projects may have significant and long-term impact
Provides solutions which may set precedent
Independently determines method for completion of new projects
Receives guidance on overall project objectives
Acts as a mentor to less experienced colleagues
Cardinal Health is an Equal Opportunity/Affirmative Action employer.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex,
sexual orientation, gender identity, national origin, disability, or protected veteran status.
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The most satisfying aspect of my work is when I can figure out a way to lower our product costs through cost analysis or find competitive advantages through market research that will help our sales teams. The best aspects of the environment are the teamwork and winning spirit that help drive the business forward. David, Product/Market Senior Specialist