Job Number: 20018774

Location: Dublin, OH

Date Posted: 7-22-2017

Job Title: Manager, Marketing Analytics

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This role is responsible for building market opportunity assessments, forecasts and product valuation models, based on data collection from market research, industry reports and internal subject matter experts, to evaluate the impact of a new product launch, partnership or acquisition opportunity.

Background: Ideal candidate would have investment banking and/or management consulting background.

  • Strategic marketing background (product launch, market opportunity sizing, 4Ps)
  • Previous experience in healthcare preferred; strong interest in healthcare essential
  • Prior experience in advanced valuation modeling strongly preferred
  • Ability to manage large complex projects or multiple projects of moderate complexity
  • Strong financial and analytical skills with ability to build out a business case
  • Thorough knowledge of business development practices
  • Excellent project management skills
  • Ability to communicate at all levels within the organization
  • Strong leadership skills and strategic problem solving
  • Experience with market research, customer segmentation and competitive intelligence.
  • Cross-functional collaboration with finance, operations, sales, BI&A and Business Development team; builds strategic alliances and broad-based support and/or persuades others to meet business goals.
  • Highly proficient in Excel modeling; ability to build graphs and develop PowerPoint presentations to articulate business recommendations to senior leadership.

Key responsibilities:

  • Identify and use industry reports, competitive intelligence and market research to guide business strategy.
  • Build market opportunity assessments, forecasts and product valuation models, based on data collection from market research, industry reports and internal subject matter experts, to evaluate the impact of a new product launch, partnership or acquisition opportunity, and prioritize business development opportunities.
  • Support the marketing team with analysis related to the NPS product and services portfolio and segmentation.
  • Develop and launch a market research and competitive intelligence strategy in collaboration with the Cardinal Health Center of Excellence.
  • Build tear sheets on products including disease state background, market landscape, competing modalities, product valuation and forecasting

Cardinal Health is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.


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Meet David

The most satisfying aspect of my work is when I can figure out a way to lower our product costs through cost analysis or find competitive advantages through market research that will help our sales teams. The best aspects of the environment are the teamwork and winning spirit that help drive the business forward.
David, Product/Market Senior Specialist