What Digital Campaign Management contributes to Cardinal Health
Digital Campaign Management is responsible for developing and driving digital marketing campaigns and strategies that meet and/or exceed business objectives and provide additional insight about our customers across all digital channels.
Evaluate the end-to-end customer experience to identify and execute campaigns that drive customer acquisition, maximize revenue, and improve retention
Work with business and communication teams to plan and implement omni-channel digital marketing plans across web, SEO, SEM, display/retargeting, and paid social
Leverage marketing automation platform to execute lead nurturing programs
Plan, manage, and support email/CRM marketing campaigns that grow retention and drive up-sell/cross-sell opportunities
Develop, analyze, and report on A/B and multivariate tests to optimize campaign performance and deliver on program goals
Conduct ongoing content, keyword, and URL audits to improve user and search engine relevancy of key pages
Work with Analytics team to deep-dive into web, campaign and traffic data - report on weekly performance updates, project hindsight, and discover areas of opportunities to develop into future plans
Develop an in-depth understanding of emerging B2B advertising and direct marketing opportunities and provide POV to the business teams
Manage project initiatives from conception to completion, including budget management, deadline management and implementation
Works on complex projects of large scope
Bachelors degree in related field, or equivalent work experience, preferred.
6+ years experience in related field, preferred.
Proven experience managing omnichannel digital programs and implementing a test-and-learn optimization strategy
Experience with marketing automation tools such as Pardot and/or Salesforce.com Sales Cloud preferred
B2B experience a plus.
Experience with Enterprise Email Providers (Salesforce Marketing Cloud/ExactTarget, Responsys, Epsilon, etc), a plus.
Working knowledge of organic search best practices
Analytically driven, including working knowledge of analytic tools such as Adobe Marketing Cloud(Omniture)
Strong project management and interpersonal coordination skills
Highly motivated with ability to thrive in a fluid and demanding environment
Strong critical thinking and creative problem solving ability
Proven ability to adapt to change
Cardinal Health is an Equal Opportunity/Affirmative Action employer.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex,
sexual orientation, gender identity, national origin, disability, or protected veteran status.
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The most satisfying aspect of my work is when I can figure out a way to lower our product costs through cost analysis or find competitive advantages through market research that will help our sales teams. The best aspects of the environment are the teamwork and winning spirit that help drive the business forward. David, Product/Market Senior Specialist