Senior Regional Marketing Manager

Job Description

What Product or Services Marketing contributes to Cardinal Health

Product or Services Marketing is responsible for defining the product/service and market strategy and life cycle management including customer need identification, market research, product or service offering, pricing, positioning, promotion, branding an

  • Exhibits an ability to translate market and customer needs into clearly defined goals, objectives, strategies, and tactics to drive sales & profitability for the business. Accountable for gaining and driving cross functional support from all stakeholders
  •  Identifies and remains current on market trends. Determines product/service lifecycle implications and makes recommendations to maintain market competitiveness and to achieve sustainable economic success.
  • Understands methods available to execute primary research (VOC) that are necessary to drive portfolio/ product decisions. Can identify market opportunities through VOC/secondary research and takes action by implementing and managing solutions that meet customer needs.
  • Demonstrates basic knowledge of marketing disciplines and concepts necessary for building a business & marketing plan this includes identifying the appropriate channels to market. Has the ability to understand market trends and competitive positioning.
  • Demonstrates strong financial acumen and logical decision making in the general business environment.  Understands and can demonstrate sound thought processes as it relates to pricing, deal structure and assessing financial implications.
  • Works effectively across cross functional groups including but not limited to IT, communications, operations, and sales.

Accountabilities

  • Manage the channel or regional revenue/profit for product lines or a portfolio of products sold within the channel or region.
  • Develop channel specific marketing objectives, strategies, and tactics.  Build and execute the product marketing and promotional plans for the channel as part of an integrated promotional plan.
  • Execute projects in conjunction with Portfolio Management leadership to drive penetration of Cardinal Health branded products within relevant regions and market channels.
  • Serve as a product expert for assigned product lines, working with clinical and sales staff to communicate value to customers, detail features and benefits of product offering, and to make pricing decisions in line with the established pricing strategy and tiers.
  • Working with Portfolio Management, Enterprise Contracting, Corporate Accounts, Sales, and, develop strategies and tactics to pursue and capture GPO/RPC contracts and to maximize the realized benefit from won contracts within the channel and in line with the deal model.
  • Proactively gain insights into competitors, their products, pricing, unmet customer needs, and changing clinical practices through observation of operations and interactions with clinical staff during sales support, product implementations, and conversion activities.
  • Develop recommendations for new products, product lines, and product line extensions that align with channel growth objectives and strategies for consideration by the global product management team.  Make recommendations regarding product line rationalization and product retirement within the channel.
  • Develop the mechanisms and means to communicate insights gathered from the field to all relevant internal stakeholders.
  • Develop the in-channel launch, marketing, and promotions strategy for new product launches and drive growth initiatives for products post-launch.
  • Create product related sales tools and train the field sales force to empower sales representatives to effectively sell the product portfolio in the channel.
  • Remain current on trends in the market that impact sales, distribution and the profitability of Cardinal Health branded products.
  • Support development and facilitate validation of stakeholder analysis, competitive analysis, positioning/value proposition, message platform for products in the channel.
  • Strong ability to influence and work collaboratively with cross-functional teams including portfolio management, sales, DMG, customer service, strategic pricing, enterprise marketing, finance, quality, regulatory, legal, inventory, regional or channel teams, as well as others.

Preferred Qualifications

  • Bachelor’s degree in related field, or equivalent work experience
  • 4+ years’ experience in related field, Wound Care and/or NPWT experience
  • MBA

Qualifications

  • Bachelors degree in related field, or equivalent work experience, preferred.
  • 8+ years experience in related field, preferred.

What is expected of you and others at this level

  • Manages department operations and supervises professional employees, frontline supervisors and/or business support staff
  • Participates in the development of policies and procedures to achieve specific goals
  • Ensures employees operate within guidelines
  • Decisions have a short term impact on work processes, outcomes, and customers
  • Interacts with subordinates, peer customers and suppliers at various management levels may interact with senior management
  • Interactions normally involves resolution of issues related to operations and/or projects
  • Gains consensus from various parties involved