Senior Product Manager, Product and Solutions Marketing

What Product or Services Marketing contributes to Cardinal Health

Orthopeadic Product Marketing applies the full range of marketing disciplines to drive integrated commercial marketing plans that result in customer acquisition, loyalty, sales growth and improved profitability.

  • Leverages customer and regional / geographical market knowledge and strong cross- functional collaboration to develop positioning, messaging, content, promotional tactics/programs to drive demand and meet annual business plans. Identifies and remains current on market trends.
  • Delivers regional forecasting to inform rigorous demand planning, in cooperation with delivery teams such as manufacturing, RFP/contracting, software development and/or operations.
  • Drives pricing and promotional tactics and strategies to achieve business objectives and optimize product profitability in collaboration with Product Management & Development.
  • Understands methods available to execute primary research (VOC) that are necessary to decision making. Identifies market opportunities through VOC/secondary research and takes action by implementing and managing solutions.  
  • Demonstrates knowledge of marketing disciplines and concepts necessary for building business & ortho-channel marketing plans and identifies the appropriate channels to market.
  • Demonstrates strong financial acumen and P&L management.
  • Demonstrates strong working knowledge of products and is a strong advocate of the brand.
  • Assesses the landscape and leverages segmentation to focus sales and marketing efforts on the best audiences and opportunities.

Qualifications

  • Bachelors degree in related field, or equivalent work experience, preferred.
  • 8+ years experience in related field, preferred.
  • 2+ years experience in related Orthopeadic field preferred.

What is expected of you and others at this level

  • Applies advanced knowledge and understanding of concepts, principles, and technical capabilities to manage a wide variety of projects
  • Participates in the development of policies and procedures to achieve specific goals
  • Recommends new practices, processes, metrics, or models
  • Works on or may lead complex projects of large scope
  • Projects may have significant and long-term impact
  • Provides solutions which may set precedent
  • Independently determines method for completion of new projects
  • Receives guidance on overall project objectives
  • Acts as a mentor to less experienced colleagues
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"Chicago Metro Area"

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