Director, Marketing - Cordis


The Director, North America Marketing will own and drive the commercial strategy and execution of the North American commercial marketing activities for his/her segment within the Cordis business unit. 

Job Profile Name:

Dir, Product or Services Mktg

Job Code:


Job Description:

Product or Services Marketing is responsible for defining the product/service, market strategy, and life cycle management including customer need identification, market research, product or service offering, pricing, positioning, promotion, and branding

  • Exhibits an ability to translate market and customer needs into clearly defined goals, objectives, strategies, and tactics to drive sales & profitability for the business. Accountable for gaining and driving cross functional support from all stakeholders
  • Identifies and remains current on market trends. Determines product/service lifecycle implications and makes recommendations to maintain market competitiveness and to achieve sustainable economic success.
  • Understands methods available to execute primary research (Voice of Customer) that are necessary to drive portfolio/ product decisions. Can identify market opportunities through VOC/secondary research and takes action by implementing and managing solutions that meet current demand.
  • Demonstrates basic knowledge of marketing disciplines and concepts necessary for building a business & marketing plan this includes identifying the appropriate channels to market, ability to understand market trends, and competitive positioning.
  • Demonstrates strong financial acumen and logical decision making in the general business environment.  Understands and can demonstrate sound thought processes as it relates to pricing, deal structure and assessing financial implications.
  • Works effectively across cross functional groups including but not limited to IT, communications, operations, and sales.

Expectations for this level

  • Provides leadership to managers and experienced professional staff
  • Manages an organizational budget
  • Develops and implements policies and procedures to achieve organizational goals
  • Assists in the development of functional strategy
  • Decisions have an extended impact on work processes, outcomes, and customers
  • Interacts with internal and/or external leaders, including senior management, Sales, and Cardinal Health strategy and segment leaders
  • Persuades others into agreement in sensitive situations while maintaining positive relationships


  • Bachelors and Advanced degree in related field, or equivalent work experience, preferred.
  • Commercial leadership experience. Previous functional experience in marketing desirable.
  • 7-10 years experience in a health care or related field, preferred.
  • Prior supervisory experience, preferred.


As a leader, you have a great deal of impact—and responsibility. Your effectiveness helps drive your employees’ level of engagement and their desire to do their best work. By modeling the Leadership Essentials, you will help us deliver breakthrough results for our customers and investors.  Our values are the foundation of who we are and what we believe. The Leadership Essentials build on our values and set specific behavioral expectations and competencies. They work together to describe our culture and set expectations.

Thinks and acts strategically:

• Is a big picture thinker using broad global perspective to develop actionable, high-value strategies

• Is curious and continuously asks questions to consider all possibilities and risks

• Synthesizes and simplifies complex data from multiple sources into actionable insights

• Anticipates and responds to trends and directional shifts in the marketplace to create sustained success

Attracts, develops and retains talent:

• Leverages individual’s strengths to build strong, diverse teams with complementary skills

• Identifies and advocates for high performing and high potential talent, developing strong leaders

• Dedicates considerable time to recruit, coach, reward, recognize, develop and mentor

• Ensures decisions are made at the right level

• Objective in assessing talent and differentiates performance

Is aspirational and confident:

• Embraces bold goals and dares to dream big

• Not afraid to take reasonable risks, constantly challenging the status quo

• Does not just “manage what is” but strives to create “what can be”

• Self-aware, learns from wins and failures and adjusts accordingly, continually seeks feedback from others

Is an influential leader:

• Propelled to action; makes things happen

• Commands respect; their perspective is insightful and sought out by others

• Gains support and inspires followership; can influence what is not in their direct control

• Develops strong relationships and demonstrates leadership across the enterprise, community and industry

Has personal courage and is resilient:

• Speaks up and has a point of view even when it is unpopular and can “hold their own” when challenged

• Embraces and encourages new ideas and drives Customer-centric innovation

• Holds self and others accountable to high standards

• Recovers quickly after setbacks, embraces change and shows stamina through adversity

Willing to roll up their sleeves:

• Spends time “in the trenches” with the troops when needed

• Knows when to get into the details of the business

• Delivers results with limited resources; is willing to “do what it takes”

• Learns and adapts quickly (is a quick study)