Director, Digital Marketing

At Cardinal Health, we're developing the innovative products and services that make healthcare safer and more productive. Join a growing, global company genuinely committed to making a difference for our customers and communities.

As part of Cardinal Health’s Digital Marketing Center of Excellence (COE) team, the Director, Digital Marketing will serve as a leader in advancing the digital capabilities and approach to digital for the Enterprise with a focus on our Pharmaceutical Segment, Enterprise Thought Leadership and email marketing programs.

Accountabilities

  • Partners with other functions (Marketing, Sales, Finance, Communications) within the Pharmaceutical Distribution, Nuclear Pharmacy and Enterprise Marketing teams to create compelling marketing programs to drive revenue and sales in support of the businesses objectives
  • Collaborates with key stakeholders to develop digital strategies and partners with the marketing and Enterprise Digital teams to execute across web, SEO/SEM, email, social media, and digital display advertising
  • Identifies trends and insights, and optimizes spend and performance based on the insights
  • Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  • Evaluates emerging technologies and provides thought leadership and perspective for adoption where appropriate
  • Collaborates with internal stakeholders as well as external agency partners to leverage enterprise campaign tools and capabilities at scale in planning and execution of media plans and digital campaigns
  • Partners with sales leads / GMs to develop lead routing strategy and measurement criteria to ensure alignment between marketing and sales
  • Leads the email marketing / marketing automation team and provides best practices for marketing automation to the digital marketing team and the broader enterprise

What is expected of you and others at this level

  • Provides leadership to managers and experienced professional staff; may also manage front line supervisors
  • Manages an organizational budget
  • Develops and implements policies and procedures to achieve organizational goals
  • Assists in the development of functional strategy
  • Decisions have an extended impact on work processes, outcomes, and customers
  • Interacts with internal and/or external leaders, including senior management
  • Persuades others into agreement in sensitive situations while maintaining positive relationships

Qualifications

  • Bachelor’s degree in Marketing, Information Technology or Communications
  • MBA preferred
  • 8-10+ years experience in Digital Marketing
  • Experience in B2B Digital Marketing preferred
  • Experience working in an agency environment strongly desired
  • In-depth experience across multiple digital touch-points with a track-record of financial business performance
  • Demonstrated organizational intelligence in identifying decision makers/influencers; builds strong relationships with leadership across organizational and geographical boundaries
  • Strong negotiation skills needed internally with regional digital teams and externally with our agency partners to achieve alignment to global best practice and strategic priorities
  • Ability to create an environment where all are encouraged to constructively challenge ideas/decisions